Power star Pawan Kalyan has shown his ‘power’ again. After the stupendous musical success of Jalsa, there is an unprecedented craze about Pawan’s current film Puli Expectedly, Pawan has set new record in the market of audio rights. According to Telugucinema.com sources, Sony BMG is bidding for the Puli’s audio rights for a whopping Rs 2.5 Crorers. At a time when the audio market is in down, the quote is unheard of. Then what made Sony BMG to offer such a huge rate? Well, it is simple logic. In the recent times, no film other than the Pawan Kalyan’s Jalsa made huge profits through audio sales. In the age of piracy and online-downloading, market for audio sales is virtually vanished. Yet, Jalsa set new record in sales and brought huge profits to Aditya Music Company, the audio company. Jalsa is the only movie in Telugu that earned about Rs 1.5 Crores with mobile ringtones. So such calculations made Sony BMG to quote the price of Rs 2 Crores. Plus there is the deadly combination of Pawan Kalyan and S J Surya (remember their musical hit Khusi?). With A R Rehman scoring the music, the audio company has all the advantages.
Sony BMB is renowned international label in audio business but is a relatively new entrant in A.P. It remains to be seen whether this deal will really work through.
